consumer database of 350 million records which puts their offering on par with other database marketing services peer, such as Experian, Epsilon and Yesmail. Zeta is well suited for marketers seeking an omnichannel solution since the company supports digital and offline channels, as well as predictive analytics and robust reporting tools. They satisfied all of our demo use cases. Clients benefit from their rapid product development and large offshore staff.
Client Take: Zeta Interactive clients continue to rate the company’s service very high across the board. Clients love the company’s day-to-day teams and they get very high marks for their ability to listen and understand needs. The only area which the company didn’t receive high marks was in creative services. There are some minor issues with technical services that need to be addressed including: responsiveness and the inability to scale (i.e. to manage multiple custom projects at one time). However, these problems are easily addressed. Zeta’s clients are eager to understand how its Click Squared acquisition will affect them. Zeta can do a better job of explaining these plans to existing clients.
What’s innovative for the marketer?
Zeta’s discover and design modules are best-of-breed in the industry with intuitive easy drag-and-drop functionality.
The Relevancy Ring Award – A measure of client satisfaction: Tied for Silver Award- Infrastructure Stability, tied for
Gold Award-Product Innovation, tied for Gold Award-Technical Services, tied for Gold Award-Omnichannel Marketing, tied for Silver Award-Production Services.
About the Company: Zeta Interactive
began servicing email marketing in
2000. The company has seven offices in
the U.S. and 4 offices overseas including loca-
tions in the U.K. and India. Fifty-five percent of
their clients are enterprise, 40 percent are mid-
market and 5 percent are SMB.
Primary and Ideal Industries: Financial
Services, Travel & Hospitality, Retail,
Media & Entertainment and Education.
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