THE MARKETER QUARTERLY WINTER 2015 32 | MQ
The Relevancy Ring Award – A measure of client satisfaction: tied for Silver award-Account Management Servicing.
About the Company: WhatCounts began servicing email marketing in 2001. The company has three offices in the U.S. and offers service in Australia. They primarily service mid-market companies, but also have enterprise clients.
Primary and Ideal Industries: Financial Services, Retail, Travel & Hospitality, Media & Entertainment and Data Providers.
YES LIFECYCLE MARKETING
TRG Analyst: Yesmail Interactive is the email marketing solution within Yes Lifecycle Marketing. This division includes agency services, and data and database marketing services with the analysis, strategy and creative to accommodate today’s multichannel marketer. Marketers looking for data targeting and analysis at an individual level and like doing analysis in Excel should consider Yesmail. Yesmail offers a robust competitive analysis tool that allows marketers to analyze their competitors’ omnichannel marketing programs, giving insights on which to optimize. They often lead with services to ensure that clients are continually optimizing campaigns and have been successful with email reactivation efforts as well as improved email-to-social attribution. Yesmail Interactive also offers stand-alone deliverability management service for clients of any ESP.
Client Take: Yesmail Interactive clients
continue to speak very positively about
the company’s total services package,
speaking to Yesmail’s ongoing commitment to the
services side of its business. Yesmail’s services team
does whatever it takes to get the job done. They
are also credited with being very flexible and hav-
ing quick response times when issues arise. Clients
also gave high satisfaction scores to the breadth of
services offered via the Yes Agency from creative to
strategy to technical support to client service. Mar-
keters looking for top shelf service in conjunction
with a robust platform should definitely include
Yesmail on their list.
What’s innovative for the marketer? Yes-
mail will be launching an augmented re-
ality product that enables consumers to
try products on when they engage with an email
via a mobile phone.
The Relevancy Ring Award – A measure of
client satisfaction: Tied for Gold Award-
Account Management Servicing, Gold
Award-Creative Services, Silver award-Strategic
Services, Tied for Silver award-Technical Services,
Tied for Silver award-Production Services.
About the Company: Yesmail began ser-
vicing email marketing in 1996. The com-
pany has eleven offices in the U.S., one
in Canada and 3 overseas. Eighty percent of their
clients are enterprise and they also service mid-
market and SMB markets.
Primary and Ideal Industries: Retail, Pub-
lishing, Financial Services, CPG, Consum-
er Services, Technology, Entertainment
TRG Analyst: Zeta Interactive is focused on delivering enterprise-level end-to-end customer lifecycle marketing via the Zeta
Hub platform. Zeta has email and multichannel marketing solutions that leverage data and proprietary technology to help enterprises acquire, engage and retain customers through development or acquisition. The company’s email marketing solution is more than competent. They also offer a