world’s legitimate email on a daily basis, the company offers an on-premise solution or cloud-based options. Not only does Message Systems underpin the delivery mechanism for many ESPs, the company services clients with high availability and massive scale including: Facebook, Twitter and Groupon. Note: Just before the publication of this report, Message Systems announced their acquisition of Port25 a mail transfer agent which further expands their dominance in the email infrastructure marketplace.
Client Take: Client feedback from Message Systems had two standout points.
First, clients believe the company has the best user conference in the email industry. Second, the company is incredibly receptive to client suggestions for product ideas and functionality. Clients believe that Message Systems really values the community of users they have built and that new client-suggested applications can benefit users within the system. Clients often used the word “partnership” when describing their relationship with Message Systems. The system’s “speed” to generate and push out email also came up often. Messages Systems may not be the partner for everyone, given its limited services. However, for companies focused purely on a platform that delivers speed, performance, integration capabilities and flexibility with delivery Message Systems should get a look.
What’s innovative for the client? Scale and speed. Data is sent in real time,
which means it can be acted upon immediately. (i.e. a Facebook alert that your friend just updated their post or tagged you in a photo.).
The Relevancy Ring Award – A measure of client satisfaction: Tied for Gold Award-Product Innovation, Tied for Silver Award-Integration, tied for Gold Award-Educational Resources.
About the Company: Message Systems began servicing email marketing in 2001.
Message Systems has four offices, three in the U.S. and one in London. Eighty-five percent of their clients are Enterprise and have a solution dedicated for the upper mid-market.
Primary and Ideal Industries: Global 2000, Fortune 500.
TRG Analyst: PostUp is a great option for publishing, media, and entertainment companies looking to send email and text messages. PostUp has built a comprehensive platform that provides core email and SMS functionality by having best-of-breed partner technologies already integrated into their tool. Partnerships with companies such as Tableau, Litmus, Boomtrain and LiveIntent, provide the capabilities to help publishing, media and entertainment companies drive consumer engagement and increase revenue.
Client Take: PostUp’s clients see the platform as a really good solution and service for the price. The company isn’t necessarily perceived as delivering the features and functionality of top vendors, but their clients aren’t looking for those qualities in an ESP. Instead, clients are looking for a platform that is easy to use; offers core functionality for content; provides triggers and scalability; and has a really “impressive” service team. Clients believe that is exactly what they are getting at the price they want.
What’s innovative for the client? PostUp offers SMS sweepstakes and polls, which clients can use to promote their programs.
The Relevancy Ring Award – A measure of client satisfaction: Tied for Gold Award-Deliverability Tools and Services.