THE MARKETER QUARTERLY WINTER 2015 28 | MQ
the IBM acquisition, most expressed the opinion that any post-acquisition changes have been positive. IBM Silverpop also got high marks from their clients for explaining IBM’s vision of the IBM Experience One solution of which Silverpop is now a part. Time will tell if IBM Silverpop’s customer loyalty manifests in passion for the new combined experience.
What’s innovative for the marketer? Engage offers a native add-in for Excel, allowing marketers to automatically pull reporting into Excel in real-time and interact directly with Engage through Excel.
The Relevancy Ring Award – A measure of client satisfaction: Tied for Silver Award-Educational Resources.
About the Company: IBM began servicing email marketing in 2014 after the acquisition of Silverpop. IBM has offices in
170 countries. About 35 percent of IBM Silverpop’s customers are Enterprise and 65 percent are SMB.
Primary and Ideal Industries: Retail, Business and Financial Services, High-Tech, Advertising and Marketing, Media and Publishing.
TRG Analyst: MessageGears’ hybrid email
marketing solution may be the answer
for clients concerned with data security
and/or with massive amounts of data that is con-
stantly changing. MessageGears is an integration
platform that combines on-premise software with
cloud-based delivery. This hybrid solution allows
clients to keep their data behind a firewall and
under their control by simply connecting the on-
premise application to their cloud solution. Mar-
keters can eradicate the need to transfer data to
an ESP, as such data in the MessageGears world
is transient and is flushed once the messages and
performance data is captured.
Client Take: MessageGears’ clients tend
to have one thing in common—lots of
data to manage. Clients spoke very high-
ly of MessageGears’ ability to integrate disparate
sources of data, their ability to get into the inbox
and the ease of customization within the platform.
Their client and technical services were rated very
highly by clients. MessageGears is not an ESP for a
client looking for the full suite of services. Howev-
er, marketers with a robust internal database and
the staff to manage production along with the de-
sire to manage data in-house should consider Mes-
What’s innovative for the client? Clients
can connect to as many internal databas-
es as they like within a given installation,
sharing the same account and delivery infrastruc-
ture in the MessageGears Cloud.
The Relevancy Ring Award – A measure of
client satisfaction: Tied for Gold Award-
Infrastructure Stability, Tied for Silver-Ac-
count Management Servicing, Tied for Gold-Deliv-
erability Tools and Services.
About the Company: MessageGears be-
gan servicing email marketing in 2010.
MessageGears is based in Atlanta, GA.
MessageGears is focused on data-centric enterprise
organizations sending a high volume of email.
Primary and Ideal Industries: Retail, Fi-
nancial Services, Travel, and Marketing
TRG Analyst: Message Systems offers messaging infrastructure solutions that enable bulk and transactional messaging at scale. Touting delivery of 20 percent of the