THE MARKETER QUARTERLY WINTER 2015 26 | MQ
TRG Analyst: For marketers looking for a global enterprise solution that delivers highly personalized, complex email and omnichannel campaigns using data from multiple sources, Epsilon’s latest version of Agility Harmony is one to review. Harmony provides marketers with the freedom and flexibility to use any type of data as they choose, through Epsilon’s robust APIs and polyglot persistence database. Harmony Composer makes setting up complex multichannel campaigns easy for the marketer using drag and drop simplicity. Agility Harmony clients will also benefit from Epsilon’s service-led culture, as well as their ancillary solutions. These include database marketing and loyalty solutions that are ideal for enterprise marketers seeking a scalable omnichannel solution. Notwithstanding, Epsilon needs to firmly define their email marketing go-to-market strategy, given that clients remain on legacy Epsilon email solutions. Still, Agility Harmony is built on 21st Century technology, which optimizes big data opportunities. Marketers should consider this solution for its ability to easily add subscribers into a lifecycle path and to quickly count records and execute large complex data queries.
Client Take: Epsilon gets high marks for
companies looking for a full-service part-
ner. Last year, some clients were wonder-
ing “who’s in charge” after a number of acquisi-
tions. We didn’t hear that this year. Instead, clients
praised Epsilon’s ability to leverage email and con-
nect customer experiences beyond email. Epsilon
was also called out for working very hard to under-
stand their clients’ businesses and clients’ customer
communication desires. Clients also recognize the
breath of services offered by Epsilon. The only cli-
ent concerns expressed centered around Epsilon’s
ability to quickly get all aspects of their multichan-
nel solution up and running in a timely manner.
What’s innovative for the marketer? Om-
nichannel content reporting, which helps
marketers understand how content per-
forms across channels.
The Relevancy Ring Award – A measure of client satisfaction: Tied for Silver Award- Product Innovation, tied for Gold
Award- Account Management Servicing, tied for Silver Award-Deliverability Tools and Services, tied for Silver Award-Creative Services, Gold Award-Strategic Services, tied for Gold Award-Technical Services, tied for Gold Award-Integration, tied for Silver Award-Educational
About the Company: Epsilon began servicing email marketing in 2005 via acquisitions. Epsilon has 70 office locations globally, any of which can support email marketing. More than 800 employees are dedicated to email marketing offerings globally. Epsilon’s clients are 80 percent enterprise and 20 percent are mid-market.
Primary and Ideal Industries: Automotive, Retail, Consumer Packaged Goods (CPG), Financial Services, Pharmaceutical, Telco
& Technology, Travel & Hospitality.
TRG Analyst: Experian Marketing Services s one provider that understands that every marketer’s needs and requirements