THE RELEVANCY RING VENDOR SUCCESS METRIC is measured by five attributes: CLIENT SATISFACTION, INBOX PLACEMENT, SERVICES CAPABILITIES, FUNCTIONALITY and INNOVATION. The figures in this excerpt specify the strengths of each vendor. We have rolled up the collected data to recognize vendors in the leader ring and the contender ring. The Y-axis is a measure of client satisfaction, services capabilities and inbox placement, which is driven by quantifiable client satisfaction scorecards. eDataSource provided to the vendor’s inbox placement data. The X-axis is a measure of functionality and innovation, which is based on our analysis of the vendor questionnaire and our usecase scorecards. The bubble size represents the company size, based upon collected data. The vendor descriptions that follow provide additional insight.
EMAIL MARKETING SERVICE PROVIDERS, 2015
OUR VENDOR SUCCESS METRICS
We hope you enjoy this excerpt from the full research report by THE RELEVANCY GROUP: THE RELEVANCY RING—ESP BUYER’S GUIDE 2015. The research analysis is based on hundreds of data points collected on each vendor. Learn more about the full report at the end of this excerpt and purchase the complete 2014 report at this location: RELEVANCYGROUP.COM
