place else. It also uses less water and less electricity in the packaging process. So this is the kind of innovation we are looking at.
MQ: What other forms of packaging materials are you using?
TT: We are also working with a company called New Light Technologies out of California on packing materials. They do air carbon packaging. We are making plastic bag inserts made of air. When you buy a notebook, they are encased in a plastic bag to protect the surface from scratching and everything else so that it looks beautiful when you receive your product. These bags are actually made from the air. So if you take methane and carbon out of the air it becomes carbon negative actually. That is the kind oaf entrepreneurship that is being driven by these longer terms goals. This is something Michael [Dell] would like to see across the company. It is pretty exciting.
MQ: What is the company doing with recyclables?
TT: Dell has been a leader in recycling for a long time. We have collected over a billion pounds of recycled electronics and our goal is 2 billions pounds. We are working with firm out of China to recycle electronics—it doesn’t have to be Dell; we collect Apple, HP,
etc. We pull the plastics out of the items and rejigger that plastic to make it good again and put it back into our new product. It is the first time the computers are UL certified. The casing in the All-in-One is all made with recycled plastic. If we get this process down and it is scalable, which I think it will be because it is less expensive than the current system of putting in new plastic, it will be an infinite cycle of being able to reuse plastics out of electronics which really would be a major step forward. Our fingers are crossed, but the potential is really exciting. If we can get these ideas to scale, this will be where the industry goes.
MQ: What are your long-term goals to reduce the energy used to build your products?
TT: One of the other big goals, which is super customer focused, is reducing the energy requirements of our product portfolio base 80 percent by 2020. This tells our customer that as their need to grow their electronics usage grows, their energy output will go down. They can watch their electronic footprint alongside ours, which is pretty exciting. Today we are at about 23 percent along this curve since October 2012, saving customers around the global an average of $449 million in electricity. MQ